Create Your Business Online; Set Up and Edit Your Online Store

Set Up and Edit Your Online Store:

Creating and editing your Online Store with Square is easy – no website building experience necessary! The new Online Store is optimized to sell tickets, services, items, and even accept donations. 
About Online Store Pricing
All Online Store sales have a per transaction fee of 2.9% + 30¢. That's it – there are no monthly fees or other costs for hosting or listing your store.

New Sellers

For a limited time, new merchants can lock-in an introductory rate of 2.75% per transaction through June 2016. Just set up your new Online Store and accept an online sale by March 31, 2016.

Existing Sellers

If you're already actively selling with your Square Online Store, you'll be able to maintain your current rate of 2.75% through June 2016.

Create Your Online Store

  1. Sign in to Online Store in your Square Dashboard and click Get Started.
  2. Pick a theme: Select a theme that matches your desired layout and brand.
  3. Verify business information: Your existing business info will be imported into your Online Store, but you can edit this anytime.
  4. Web address: Your store's web address will automatically generate as:, but you can change this. You can also connect your store to a domain you already own.
  5. Shipping settings and refund policy: If you plan to ship orders, customize your shipping settings. Also, make sure to add return information, so customers are clear about your policy.
  6. Customize your store: You'll land on Site Editor where you can customize and launch your store. Add images and sections for items, ticket, donations, or any combination of the three.
  7. Launch! After you’ve customized your site and added things to sell, you’re ready to go. ClickLaunch on your Site Editor to make your store live.

Customize Your Online Store

Choose a theme

Themes determine the layout of your store. Here are the themes to choose from:
  • Atlas: A bold layout and general solution to get merchandise online quickly. Good for all business types.
  • Roebling: A simple layout, good for all business types.
  • Market: A clean, simple layout using bold imagery. Good for all business types. Use this if you’re migrating from an old version of Online Store and want to keep the same look.
  • Downtown: A contemporary design with a dark palette. Good for large inventories, listing classes, and conferences.
Note: You can switch your theme at any time. To do so, click Change Theme at the top of Site Editor. Your current store content will automatically transfer to the new theme.

Add Images, Logos, and Text

Each theme comes with editable sections. Hover your mouse over sections to see your options and add information and images.
Note: The minimum size for a logo is 200 x 200 pixels. The recommended size is 400 x 400 pixels.

Contact Information

Listing accurate contact information increases customer confidence and makes it possible for customers to reach you in case there are questions about an order. In Site Editor, scroll down towards the bottom of the page, click on the location or contact section, and update your information.
Note: If you’d rather not show your address or location on the map, leave those fields empty.

Social links

You can add a Facebook, Instagram, Twitter, or Pinterest link to the footer of your page. Simply click on the social links section and add your information. For example, enter "username", not "" or "username/".
Note: If you haven't created a username for FacebookPinterest, or Twitter, do so before adding this information to your Online Store.

Business hours

Not only do business hours show customers when you're open, they determine possible order pickup times (if you’ve opted for customers to select a pickup time). You can manage your business hours inStore Settings. If you open and close throughout the day, you can add a separate line for each shift.

Listing Goods, Services, Tickets, and Donations

Add Selling Sections

To add something to sell, start by adding a section. "Selling Sections" are a way to group goods, services, events, or donations. To get started, go to Site Editor click Add Section and choose a selling type.
Note: All sections are grouped by type, so all events appear together – the same for donation and item sections.

Sell Event Tickets

  1. Add a name, description, date, and venue for the event.
  2. Under Ticket Details, add the ticket name (e.g. General Admission, VIP, etc.), price, and an in-stock quantity.
  3. Add any applicable tax rates. If you need to create a new tax, visit Items from your online dashboard.
  4. Select the delivery methods your customers need.

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